Assessing changes in the public communication of higher education institutions: A survey of leaders of Swiss universities and colleges

Abstract

Over the past decades, higher education institutions (HEIs) across the world have institutionalized communication departments and played an increasingly important role in communicating science to the public. While a growing body of research has analyzed the practices and structures of central communication departments in HEIs, little is known about developments over time. This study examines perceived changes in HEI communication along different analytical dimensions and across HEI types. Conceptually, neo-institutional theory is used Show more