Publication: Testing measurement equivalence of eudaimonic and hedonic entertainment motivations in a cross-cultural comparison
Testing measurement equivalence of eudaimonic and hedonic entertainment motivations in a cross-cultural comparison
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Odağ, Ö., Hofer, M., Schneider, F. M., & Knop, K. (2016). Testing measurement equivalence of eudaimonic and hedonic entertainment motivations in a cross-cultural comparison. Journal of Intercultural Communication, 45(2), 108–125. https://doi.org/10.1080/17475759.2015.1108216
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Within Hofstede’s framework of individualistic and collectivistic cultures, this contribution examines measurement equivalence of hedonic and eudaimonic entertainment motivations in two different cultures, namely Germany representing a more individualistic culture (N = 180) and Turkey representing a more collectivistic culture (N = 97). By means of a multi-group confirmatory factor analysis, we could secure configural invariance for both hedonic and eudaimonic entertainment motivations across the German and Turkish sample. Metric inva
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- Odağ, Özen
- Hofer, Matthias
- Schneider, Frank M
- Knop, Katharina
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Odağ, Ö., Hofer, M., Schneider, F. M., & Knop, K. (2016). Testing measurement equivalence of eudaimonic and hedonic entertainment motivations in a cross-cultural comparison. Journal of Intercultural Communication, 45(2), 108–125. https://doi.org/10.1080/17475759.2015.1108216
