Cognitive interviewing and factor-analytic techniques: a mixed method approach to validity of survey items measuring national identity

Abstract

This paper explores the possibilities of method triangulation between two methodological approaches for assessing the validity performance of survey items:cognitive interviewing and factor analytic techniques. Although their means of approaching validity differ, both methods attempt to prove whether a measure corresponds to a theoretical(latent)concept (e.g. patriotism vs. nationalism), thus both are concerned with the question, whether an indicator measures what it is supposed to measure. Based on two representative samples for Austr Show more