Publication: A model for the mobile market based on customers profile to analyze the churning process
A model for the mobile market based on customers profile to analyze the churning process
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Flores-Méndez, M. R., Postigo-Boix, M., Melús-Moreno, J. L., & Stiller, B. (2016). A model for the mobile market based on customers profile to analyze the churning process. Wireless Networks, 22(8), 1–14. https://doi.org/10.1007/s11276-016-1334-8
Abstract
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Abstract
In the current telecommunications market that is reaching high saturation levels, mobile network operators (MNOs) try to position themselves among customers through aggressive marketing campaigns and offers. In this environment where customers have multiple MNOs to choose from, different factors influence customers’ decisions. In addition to this, mobile number portability contributes to a phenomenon called churning where customers migrate from one MNO to another. Churning impacts not only the network design but also the pricing metho
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- Flores-Méndez, Mario Rogelio
- Postigo-Boix, Marcos
- Melús-Moreno, José Luis
- Stiller, Burkhard
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Citations
Flores-Méndez, M. R., Postigo-Boix, M., Melús-Moreno, J. L., & Stiller, B. (2016). A model for the mobile market based on customers profile to analyze the churning process. Wireless Networks, 22(8), 1–14. https://doi.org/10.1007/s11276-016-1334-8