Publication: Towards Comparative Research in Strategic Communication: A Systematic Analysis of Cross-National Studies and Future Directions
Towards Comparative Research in Strategic Communication: A Systematic Analysis of Cross-National Studies and Future Directions
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Volk, S. C. (2017). Towards Comparative Research in Strategic Communication: A Systematic Analysis of Cross-National Studies and Future Directions. International Journal of Strategic Communication, 11, 434–453. https://doi.org/10.1080/1553118x.2017.1360891
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Comparative cross-national research permits scholars to understand how strategic communication is impacted by environmental conditions in different countries. Although the field has burgeoned enormously over the past two decades, there has been little discussion about what comprises an excellent comparative study, and little is known about the state-of-the-art of comparative research in the field of strategic communication. This article suggests a set of general scientific criteria for solid comparative research and applies these to a
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- Volk, Sophia Charlotte
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Volk, S. C. (2017). Towards Comparative Research in Strategic Communication: A Systematic Analysis of Cross-National Studies and Future Directions. International Journal of Strategic Communication, 11, 434–453. https://doi.org/10.1080/1553118x.2017.1360891
