Publication: Followers, spread the message! Predicting the success of Swiss politicians on Facebook and Twitter
Followers, spread the message! Predicting the success of Swiss politicians on Facebook and Twitter
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Keller, T. R., & Kleinen-von Königslöw, K. (2018). Followers, spread the message! Predicting the success of Swiss politicians on Facebook and Twitter. Social Media and Society, 4(1), 1–11. https://doi.org/10.1177/2056305118765733
Abstract
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Politicians have been criticized for not exploiting the deliberative potential of social media platforms. We complement previous definitions of politicians’ success on social media through the lens of network media logic: Despite the lack of deliberation, some succeed in building large digital followerships, which spread their messages via reactions through the network. Analyzing a data set of personal, structural, and social media characteristics of Swiss politicians, we used path analysis to determine which predict their success on
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- Kleinen-von Königslöw, Katharina
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Keller, T. R., & Kleinen-von Königslöw, K. (2018). Followers, spread the message! Predicting the success of Swiss politicians on Facebook and Twitter. Social Media and Society, 4(1), 1–11. https://doi.org/10.1177/2056305118765733
