Publication: Explaining the demand for structured financial products: survey and field experiment evidence
Explaining the demand for structured financial products: survey and field experiment evidence
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Hens, T., & Rieger, M. O. (2012). Explaining the demand for structured financial products: survey and field experiment evidence. Zeitschrift Für Betriebswirtschaft, 82(5), 491–508. https://doi.org/10.1007/s11573-012-0560-5
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In many countries structured investment products are popular among retail investors.Weexplain the demand for these products using unique field data where we let subjects freely design their “favorite” structured product. Results suggest that the supply with capital protected products (guarantee certificates) might indeed be demand-driven. This does not seem to be the case for other product categories where marketing and sales practices might play a more important role. In a surveyamong financial practitioners we find furthermore that
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Hens, T., & Rieger, M. O. (2012). Explaining the demand for structured financial products: survey and field experiment evidence. Zeitschrift Für Betriebswirtschaft, 82(5), 491–508. https://doi.org/10.1007/s11573-012-0560-5