Publication: The “Audience Logic” in Digital Journalism: An Exploration of Shifting News Logics Across Media Types and Time
The “Audience Logic” in Digital Journalism: An Exploration of Shifting News Logics Across Media Types and Time
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Blassnig, S., & Esser, F. (2022). The “Audience Logic” in Digital Journalism: An Exploration of Shifting News Logics Across Media Types and Time. Journalism Studies, 23(1), 48–69. https://doi.org/10.1080/1461670x.2021.2000339
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Mediatization research has repeatedly been accused of not taking sufficient account of the role of the audience. Whereas audience orientation is often implicitly assumed in concepts of commercial news logic, a stronger consideration of the audience in news media logic is needed, particularly in times of more interactive and participatory digital media. In this article, we investigate whether, on the one hand, market-oriented commercial logic has retained its importance and, on the other hand, a new connection-strengthening audience lo
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Blassnig, S., & Esser, F. (2022). The “Audience Logic” in Digital Journalism: An Exploration of Shifting News Logics Across Media Types and Time. Journalism Studies, 23(1), 48–69. https://doi.org/10.1080/1461670x.2021.2000339