Publication: Applying latent growth models to the analysis of media effects
Applying latent growth models to the analysis of media effects
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Schemer, C., Matthes, J., & Wirth, W. (2009). Applying latent growth models to the analysis of media effects. Journal of Media Psychology, 21, 85–89. https://doi.org/10.1027/1864-1105.21.2.85
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The present article demonstrates the use of random-effects models, e.g. latent growth models (LGM), for the estimation of media effects on attitudes in longitudinal designs. On the basis of data from a three-wave panel study on the asylum law campaign in Switzerland, we show that the attitude change process can be modeled more appropriately relying on LGM compared to conventional procedures. As a consequence, applying LGM revealed moderate effects of media use on political attitudes toward the asylum law in the course of the campaign.
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- Schemer, C
- Matthes, J
- Wirth, Werner
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Schemer, C., Matthes, J., & Wirth, W. (2009). Applying latent growth models to the analysis of media effects. Journal of Media Psychology, 21, 85–89. https://doi.org/10.1027/1864-1105.21.2.85
