Publication: The role of facial attractiveness in tennis TV-viewership
The role of facial attractiveness in tennis TV-viewership
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Dietl, H., Özdemir, A., & Rendall, A. (2020). The role of facial attractiveness in tennis TV-viewership. Sport Management Review, 23, 521–535. https://doi.org/10.1016/j.smr.2019.04.004
Abstract
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Social sciences, anthropology, psychology, and economics researchers have shown various effects of physical attractiveness. In this study, the authors analyze 622 live tennis matches from 66 Grand Slam tournaments between 2000 and 2016, examining the relationship between facial attractiveness, measured by tennis players’ facial symmetry, and TV-viewership. Results indicate that facial symmetry plays a positive role for female matches while there is no significant effect for male matches. The effect persists in several subsample regres
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- Özdemir, Anil
- Rendall, Andrew
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Citations
Dietl, H., Özdemir, A., & Rendall, A. (2020). The role of facial attractiveness in tennis TV-viewership. Sport Management Review, 23, 521–535. https://doi.org/10.1016/j.smr.2019.04.004
