Publication: Knowing what a user likes: A design science approach to interfaces that automatically adapt to culture
Knowing what a user likes: A design science approach to interfaces that automatically adapt to culture
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Reinecke, K., & Bernstein, A. (2013). Knowing what a user likes: A design science approach to interfaces that automatically adapt to culture. MIS Quarterly, 37, 427–453. https://doi.org/10.25300/MISQ/2013/37.2.06
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Adapting user interfaces to a user’s cultural background can increase satisfaction, revenue, and market share. Conventional approaches to catering for culture are restricted to adaptations for specific countries and modify only a limited number of interface components, such as the language or date and time formats. We argue that a more comprehensive personalization of interfaces to cultural background is needed to appeal to users in expanding markets. This paper introduces a low-cost, yet efficient method to achieve this goal: cultura
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- Reinecke, Katharina
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Reinecke, K., & Bernstein, A. (2013). Knowing what a user likes: A design science approach to interfaces that automatically adapt to culture. MIS Quarterly, 37, 427–453. https://doi.org/10.25300/MISQ/2013/37.2.06
