Publication: A hidden anchor: The influence of service levels on demand forecasts
A hidden anchor: The influence of service levels on demand forecasts
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Fahimnia, B., Arvan, M., Tan, T., & Siemsen, E. (2023). A hidden anchor: The influence of service levels on demand forecasts. Journal of Operations Management, 69(5), 856–871. https://doi.org/10.1002/joom.1229
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Abstract
Demand planning is informed by demand forecasts, service level requirements, replenishment constraints, and revenue projections. “Demand forecasts” differ from “demand plans” in that forecasts only represent the distribution (or the most likely value) of product demand. Motivated by common forecasting practices in industry, our research examines whether forecasters recognize this difference between demand forecasts and demand plans. Based on a lab experiment informed by data from two large FMCG companies, we found that forecasters fac
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- Fahimnia, Behnam
- Arvan, Meysam
- Siemsen, Enno
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Fahimnia, B., Arvan, M., Tan, T., & Siemsen, E. (2023). A hidden anchor: The influence of service levels on demand forecasts. Journal of Operations Management, 69(5), 856–871. https://doi.org/10.1002/joom.1229
