Publication: Lifestyle, aesthetics and narrative in luxury domain advertising
Lifestyle, aesthetics and narrative in luxury domain advertising
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Flückiger, B. (2009). Lifestyle, aesthetics and narrative in luxury domain advertising. Popular Narrative Media, 2(2), 195–212. https://doi.org/10.3828/pnm.2009.6
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This study investigates a pattern observed in recent lifestyle advertisements. In the domain of luxury goods a certain type of advertisement has emerged that relies almost exclusively on the evocation of pure sensation. Only in part do the depicted scenes, characters or objects trigger these sensations. Rather, aesthetic features of style – such as depth of field, diffusion, colour or light – enhance the spectator's sensorial response. In the context of the avant-garde of the 1920s, similar strategies were employed. While these avant-
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Flückiger, B. (2009). Lifestyle, aesthetics and narrative in luxury domain advertising. Popular Narrative Media, 2(2), 195–212. https://doi.org/10.3828/pnm.2009.6
