Siegert, Gabriele (2001). Medien Marken Management: Relevanz, Spezifika und Implikationen einer medienökonomischen Profilierungsstrategie. München: Reinhard Fischer.
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| Item Type: | Monograph |
|---|---|
| Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
| Dewey Decimal Classification: | 700 Arts |
| Language: | German |
| Date: | 2001 |
| Deposited On: | 05 Dec 2014 15:35 |
| Last Modified: | 19 Feb 2018 22:08 |
| Publisher: | Reinhard Fischer |
| ISBN: | 978-3889272737 |
| Additional Information: | zugleich Habilitationsschrift an der Universität Salzburg |
| OA Status: | Green |
Siegert, Gabriele