Siegert, Gabriele (2001). Medien Marken Management: Relevanz, Spezifika und Implikationen einer medienökonomischen Profilierungsstrategie. München: Reinhard Fischer.
Statistics
Altmetrics
Downloads
Additional indexing
Item Type: | Monograph |
---|---|
Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
Dewey Decimal Classification: | 700 Arts |
Language: | German |
Date: | 2001 |
Deposited On: | 05 Dec 2014 15:35 |
Last Modified: | 27 Nov 2020 07:22 |
Publisher: | Reinhard Fischer |
ISBN: | 978-3889272737 |
Additional Information: | zugleich Habilitationsschrift an der Universität Salzburg |
OA Status: | Green |
Users (please log in): Suggest update or correction for this item
For submitters/editors: Edit metadata
Permanent URL: https://doi.org/10.5167/uzh-101924
Download
- Google Plus