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Understanding Display Blindness in Future Display Deployments


Memarovic, Nemanja; Clinch, Sarah; Alt, Florian (2015). Understanding Display Blindness in Future Display Deployments. In: 4th ACM International Symposium on Pervasive Displays, Saarbrucken, 10 June 2015, ACM.

Abstract

Digital displays are heralded as a transformative medium for communication. However, a known challenge in the domain is that of display blindness in which passersby pay little or no attention to public displays. This phenomenon has been a major motivation for much of the research on public displays. However, since the early observations, little has been done to develop our understanding of display blindness – for example, to identify determining factors or propose appropriate metrics. Hence, the degree to which developments in signage form, content, and interaction address display blindness remains unclear. In this paper we examine and categorize current approaches to studying and addressing display blindness. Based on our analysis we identify open questions in the research space, including the impact of display physicality and audience differences, relationships with other observed effects, the impact of research interventions, and selection of appropriate metrics. The goal of this paper is to start a discussion within the community on the topic, and to inform the design of future research.

Abstract

Digital displays are heralded as a transformative medium for communication. However, a known challenge in the domain is that of display blindness in which passersby pay little or no attention to public displays. This phenomenon has been a major motivation for much of the research on public displays. However, since the early observations, little has been done to develop our understanding of display blindness – for example, to identify determining factors or propose appropriate metrics. Hence, the degree to which developments in signage form, content, and interaction address display blindness remains unclear. In this paper we examine and categorize current approaches to studying and addressing display blindness. Based on our analysis we identify open questions in the research space, including the impact of display physicality and audience differences, relationships with other observed effects, the impact of research interventions, and selection of appropriate metrics. The goal of this paper is to start a discussion within the community on the topic, and to inform the design of future research.

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Additional indexing

Item Type:Conference or Workshop Item (Paper), refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Informatics
Dewey Decimal Classification:000 Computer science, knowledge & systems
Scopus Subject Areas:Physical Sciences > Computer Graphics and Computer-Aided Design
Physical Sciences > Computer Networks and Communications
Physical Sciences > Computer Science Applications
Physical Sciences > Hardware and Architecture
Language:English
Event End Date:10 June 2015
Deposited On:20 May 2015 15:00
Last Modified:26 Jan 2022 06:11
Publisher:ACM
OA Status:Green
Publisher DOI:https://doi.org/10.1145/2757710.2757719
Other Identification Number:merlin-id:11981

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