The role of media brands in media planning

Sommer, Christoph; Marty, Linda (2015). The role of media brands in media planning. Journal of Media Business Studies, 12(3):185-203.

Additional indexing

Item Type:	Journal Article, refereed, original work
Communities & Collections:	06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:	070 News media, journalism & publishing
Scopus Subject Areas:	Social Sciences & Humanities > Business and International Management Social Sciences & Humanities > Communication Social Sciences & Humanities > Strategy and Management
Language:	English
Date:	2015
Deposited On:	02 Sep 2015 14:48
Last Modified:	07 May 2025 03:39
Publisher:	Hoegskolan i Joenkoeping
ISSN:	1652-2354
OA Status:	Green
Free access at:	Publisher DOI. An embargo period may apply.
Publisher DOI:	https://doi.org/10.1080/16522354.2015.1070087