Sommer, Christoph; Marty, Linda (2015). The role of media brands in media planning. Journal of Media Business Studies, 12(3):185-203.
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Item Type: | Journal Article, refereed, original work |
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Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
Dewey Decimal Classification: | 070 News media, journalism & publishing |
Scopus Subject Areas: | Social Sciences & Humanities > Business and International Management
Social Sciences & Humanities > Communication Social Sciences & Humanities > Strategy and Management |
Language: | English |
Date: | 2015 |
Deposited On: | 02 Sep 2015 14:48 |
Last Modified: | 21 Mar 2023 08:34 |
Publisher: | Hoegskolan i Joenkoeping |
ISSN: | 1652-2354 |
OA Status: | Green |
Free access at: | Publisher DOI. An embargo period may apply. |
Publisher DOI: | https://doi.org/10.1080/16522354.2015.1070087 |
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Permanent URL: https://doi.org/10.5167/uzh-112504
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University of Zurich, Zurich, Switzerland
University of Zurich, Zurich, Switzerland