Sommer, Christoph; Marty, Linda (2015). The role of media brands in media planning. Journal of Media Business Studies, 12(3):185-203.
Statistics
Citations
Dimensions.ai Metrics
Altmetrics
Downloads
Additional indexing
| Item Type: | Journal Article, refereed, original work |
|---|---|
| Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
| Dewey Decimal Classification: | 070 News media, journalism & publishing |
| Scopus Subject Areas: | Social Sciences & Humanities > Business and International Management
Social Sciences & Humanities > Communication Social Sciences & Humanities > Strategy and Management |
| Language: | English |
| Date: | 2015 |
| Deposited On: | 02 Sep 2015 14:48 |
| Last Modified: | 21 Mar 2023 08:34 |
| Publisher: | Hoegskolan i Joenkoeping |
| ISSN: | 1652-2354 |
| OA Status: | Green |
| Free access at: | Publisher DOI. An embargo period may apply. |
| Publisher DOI: | https://doi.org/10.1080/16522354.2015.1070087 |
Sommer, Christoph