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The role of media brands in media planning


Sommer, Christoph; Marty, Linda (2015). The role of media brands in media planning. Journal of Media Business Studies, 12(3):185-203.

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Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:070 News media, journalism & publishing
Scopus Subject Areas:Social Sciences & Humanities > Business and International Management
Social Sciences & Humanities > Communication
Social Sciences & Humanities > Strategy and Management
Language:English
Date:2015
Deposited On:02 Sep 2015 14:48
Last Modified:09 May 2024 03:42
Publisher:Hoegskolan i Joenkoeping
ISSN:1652-2354
OA Status:Green
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.1080/16522354.2015.1070087
  • Content: Accepted Version