Siegert, Gabriele (2015). Market driven media brands: Supporting or faking high journalistic quality? In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 355-371.
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| Item Type: | Book Section, refereed, original work |
|---|---|
| Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
| Dewey Decimal Classification: | 700 Arts |
| Scopus Subject Areas: | Social Sciences & Humanities > General Economics, Econometrics and Finance
Social Sciences & Humanities > General Business, Management and Accounting Social Sciences & Humanities > General Arts and Humanities Social Sciences & Humanities > General Social Sciences |
| Uncontrolled Keywords: | New Institutional Economics, Neoinstitutionalism, market-based view, resource-based view, media brand reputation, product differentiation, legitimacy, quality promise, high quality journalism, environmental expectations |
| Language: | English |
| Date: | 2015 |
| Deposited On: | 16 Sep 2015 13:48 |
| Last Modified: | 26 Mar 2020 00:02 |
| Publisher: | Springer |
| OA Status: | Closed |
| Publisher DOI: | https://doi.org/10.1007/978-3-319-18236-0_24 |
| Related URLs: | http://www.springer.com/us/book/9783319182353#aboutAuthors (Publisher) |
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Siegert, Gabriele