Handbook of Media Branding
Handbook of Media Branding. Edited by: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia M; Ots, Mart (2015). Berlin: Springer.
Additional indexing
| Item Type: | Edited Scientific Work |
|---|---|
| Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
| Dewey Decimal Classification: | 070 News media, journalism & publishing |
| Scopus Subject Areas: | Social Sciences & Humanities > General Arts and Humanities
Social Sciences & Humanities > General Business, Management and Accounting Social Sciences & Humanities > General Economics, Econometrics and Finance Social Sciences & Humanities > General Social Sciences |
| Language: | English |
| Date: | 2015 |
| Deposited On: | 16 Sep 2015 12:52 |
| Last Modified: | 11 Nov 2023 08:02 |
| Publisher: | Springer |
| Number of Pages: | 414 |
| ISBN: | 978-3-319-18235-3 |
| OA Status: | Closed |
| Publisher DOI: | https://doi.org/10.1007/978-3-319-18236-0 |
| Related URLs: | http://www.springer.com/us/book/9783319182353 |
Siegert, Gabriele