Media brands and the advertising market: exploring the potential of branding in media organizations’ B2B relationships
Sommer, Christoph (2015). Media brands and the advertising market: exploring the potential of branding in media organizations’ B2B relationships. In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 97-110.
Additional indexing
| Item Type: | Book Section, not_refereed, original work |
|---|---|
| Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
| Dewey Decimal Classification: | 070 News media, journalism & publishing |
| Scopus Subject Areas: | Social Sciences & Humanities > General Economics, Econometrics and Finance
Social Sciences & Humanities > General Business, Management and Accounting Social Sciences & Humanities > General Arts and Humanities Social Sciences & Humanities > General Social Sciences |
| Language: | English |
| Date: | 2015 |
| Deposited On: | 22 Sep 2015 13:18 |
| Last Modified: | 09 Aug 2024 03:30 |
| Publisher: | Springer |
| ISBN: | 978-3-319-18236-0 |
| OA Status: | Closed |
| Publisher DOI: | https://doi.org/10.1007/978-3-319-18236-0_7 |
| Related URLs: | http://www.springer.com/us/book/9783319182353 (Publisher) |
Sommer, Christoph