Abstract
This study explores the influence of multi-platform structural newsroom features and individual innovative values on journalistic cross-channel and cross-sectional working procedures. According to results of an online survey of print and online business journalists associated with multi-platform news outlets in the German-speaking area of Switzerland: (1) multi-platform reporting is strongly connected to innovative values of journalists, which in turn (2) changes cross-channel—(3) but not cross-sectional—working procedures. A multi-platform strategy is effective in overcoming procedural inertia, which is essential to maximizing innovative capacities of a news organization.
Lischka, Juliane A