Branding media content from storytelling to distribution
von Rimscha, M Bjørn (2015). Branding media content from storytelling to distribution. In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 157-167.
Additional indexing
Item Type: | Book Section, not_refereed, original work |
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Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
Dewey Decimal Classification: | 070 News media, journalism & publishing |
Scopus Subject Areas: | Social Sciences & Humanities > General Economics, Econometrics and Finance
Social Sciences & Humanities > General Business, Management and Accounting Social Sciences & Humanities > General Arts and Humanities Social Sciences & Humanities > General Social Sciences |
Language: | English |
Date: | 2015 |
Deposited On: | 24 Nov 2015 15:33 |
Last Modified: | 09 Aug 2024 03:41 |
Publisher: | Springer |
OA Status: | Closed |
Publisher DOI: | https://doi.org/10.1007/978-3-319-18236-0_11 |