Ryffel, Fabian A (2015). Wirkung von Humor in der Werbung. In: Siegert, Gabriele; Wirth, Werner; Weber, Patrick; Lischka, Juliane A. Handbuch Werbeforschung. Wiesbaden: Springer Verlag, 473-492.
Additional indexing
| Item Type: | Book Section, not_refereed, original work |
|---|---|
| Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
| Dewey Decimal Classification: | 070 News media, journalism & publishing |
| Language: | German |
| Date: | November 2015 |
| Deposited On: | 10 Dec 2015 11:03 |
| Last Modified: | 21 Mar 2023 08:33 |
| Publisher: | Springer Verlag |
| OA Status: | Closed |
| Publisher DOI: | https://doi.org/10.1007/978-3-531-18916-1_21 |
Ryffel, Fabian A