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The importance of suspense and surprise in entertainment demand: evidence from Wimbledon


Bizzozero, Paolo; Flepp, Raphael; Franck, E (2015). The importance of suspense and surprise in entertainment demand: evidence from Wimbledon. UZH Business Working Paper Series 357, University of Zurich.

Abstract

This paper empirically examines how suspense and surprise explain demand for entertainment. We use the Wimbledon Championships tennis tournament as a natural laboratory. This setting allows us to both operationalize suspense and surprise using the audience's belief about the final outcome of the match and observe of the demand for live entertainment using TV audience figures. Using 8,563 minute-by-minute observations from 80 matches between 2009 and 2014, our fixed-effects estimates show that both suspense and surprise are driving forces behind media entertainment demand. Our results have important implications for the design of entertainment content to maximize entertainment demand.

Abstract

This paper empirically examines how suspense and surprise explain demand for entertainment. We use the Wimbledon Championships tennis tournament as a natural laboratory. This setting allows us to both operationalize suspense and surprise using the audience's belief about the final outcome of the match and observe of the demand for live entertainment using TV audience figures. Using 8,563 minute-by-minute observations from 80 matches between 2009 and 2014, our fixed-effects estimates show that both suspense and surprise are driving forces behind media entertainment demand. Our results have important implications for the design of entertainment content to maximize entertainment demand.

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Additional indexing

Item Type:Working Paper
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Uncontrolled Keywords:Entertainment, Suspense, Surprise, TV Audience, Betting Odds, Tennis
Date:1 October 2015
Deposited On:23 Dec 2015 08:25
Last Modified:20 Sep 2018 04:09
Series Name:UZH Business Working Paper Series
OA Status:Green
Publisher DOI:https://doi.org/10.2139/ssrn.2635495
Other Identification Number:merlin-id:12796

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