The detection of VUV scintillation light in (liquid) argon (LAr) detectors commonly includes a reflector with a fluorescent coating, converting UV photons to visible light. The light yield of these detectors depends directly on the conversion efficiency. Several coating/reflector combinations were produced using VM2000, a specular reflecting multi-layer polymer, and Tetratex®, a diffuse reflecting PTFE fabric, as reflector foils. The light yield of these coatings was optimised and has been measured in a dedicated liquid argon setup built at the University of Zurich. It employs a small, 1.3 kg LAr cell viewed by a 3-inch, low radioactivity PMT of type R11065-10 from Hamamatsu. The cryogenic stability of these coatings was additionally studied. The optimum reflector/coating combination was found to be Tetratex® dip-coated with Tetraphenyl-butadiene with a thickness of 0.9 mg/cm(2), resulting in a 3.6 times higher light yield compared to uncoated VM2000. Its performance was stable in long-term measurements, performed up to 100 days in liquid argon. This coated reflector was also investigated concerning radioactive impurities and found to be suitable for current and upcoming low-background experiments. Therefore it is used for the liquid argon veto in Phase II of the GERDA neutrinoless double beta decay experiment.