Multinational Corporations can contribute to reach the targeted poverty reduction goals – the Millennium Development Goals of the United Nations. Linking the core business of a multinational with development goals can be found in the concept of Serving the Base of the Pyramid mainly pushed by C.K. Prahalad and Stuart L. Hart. In the “classic” development work, bottom up approaches, which give more power to the poor, are taking advance in the theoretical debate. This know how however, hasn’t found a systematic consideration in the BoP concept yet. Focusing on Multinational Corporations, the paper takes a closer look at bottom up development approaches and agues for the importance of integrating this know how in the BoP debate by highlighting the relation between the concepts.