The combination of technological, organizational, and societal change constitutes a highly dynamic and complex research setting for Digital Journalism Studies, calling for process-oriented and inclusive research perspectives. At the same time, journalistic organizations have to generate sustainable innovativeness and creativity to remain relevant in these times of change. Action research offers a framework for research collaborations between scholars and practitioners, generating holistic and solution-oriented outcomes of value for science and practice. With the clear intention to induce change, action research starts with the reflection on practice with a view to improving it. This article argues for more action research in Digital Journalism Studies, elaborating on the opportunities for science and practice. A current action research project in Switzerland is introduced and evaluated to give an impression of this research culture. The remaining challenges derived from experiences in this project are also discussed.