Navigation auf zora.uzh.ch
Natter, Martin; Hruschka, Harald (1998). Evaluation of Aggressive Competitive Pricing Strategies. Marketing Letters, 9(4):337-347.
The main contribution of this paper is a method that allows one to study the effects of different degrees of competition. We find that optimal prices and profits are more sensitive to cooperative than to aggressive behavior on the part of competitors. With more aggressive policies, the average pricing level decreases and the average difference between high and low prices increases. An empirical model of the detergent market illustrates the methodology.
| Item Type: | Journal Article, refereed, original work |
|---|---|
| Communities & Collections: | 03 Faculty of Economics > Department of Business Administration |
| Dewey Decimal Classification: | 330 Economics |
| Scopus Subject Areas: | Social Sciences & Humanities > Business and International Management
Social Sciences & Humanities > Economics and Econometrics Social Sciences & Humanities > Marketing |
| Scope: | Discipline-based scholarship (basic research) |
| Language: | English |
| Date: | 1998 |
| Deposited On: | 09 Dec 2016 12:46 |
| Last Modified: | 14 Nov 2024 04:42 |
| Publisher: | Springer |
| ISSN: | 0923-0645 |
| OA Status: | Closed |
| Publisher DOI: | https://doi.org/10.1023/A:1008037416684 |
| Related URLs: | http://www.jstor.org/stable/40216177 |
| Other Identification Number: | merlin-id:14218 |
Natter, Martin