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Component sharing across product categories leads to functional diversification: evidence from the japanese digital audio-visual products market


Miura, Sayako (2016). Component sharing across product categories leads to functional diversification: evidence from the japanese digital audio-visual products market. Asiatische Studien / Études Asiatiques, 70(1):75-88.

Abstract

This study focuses on component sharing across product categories, in contrast to earlier studies which examined component sharing within a specific category. Cross-category component sharing creates the potential for diversified product functionality by transferring new knowledge between categories, in addition to streamlining development, as previously noted. We collected evidence for this proposal from the Japanese digital audio-visual products market in the late 2000s. Panasonic not only shared software modules and the design of large scale integration (LSI) among products in the same category, but also shared them among televisions and DVD recorders. Its competitors, Sony and Sharp, used shared software and the design of LSI only within a product category. Panasonic products were functionally more advanced than those of Sony and Sharp. This study revealed two types of functionality diversification – simple functional diversification and linked operations.

Abstract

This study focuses on component sharing across product categories, in contrast to earlier studies which examined component sharing within a specific category. Cross-category component sharing creates the potential for diversified product functionality by transferring new knowledge between categories, in addition to streamlining development, as previously noted. We collected evidence for this proposal from the Japanese digital audio-visual products market in the late 2000s. Panasonic not only shared software modules and the design of large scale integration (LSI) among products in the same category, but also shared them among televisions and DVD recorders. Its competitors, Sony and Sharp, used shared software and the design of LSI only within a product category. Panasonic products were functionally more advanced than those of Sony and Sharp. This study revealed two types of functionality diversification – simple functional diversification and linked operations.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:Journals > Asiatische Studien / Études Asiatiques > Archive > 70 (2016) > 1
Dewey Decimal Classification:Unspecified
Language:English
Date:2016
Deposited On:23 Jan 2017 10:47
Last Modified:02 Feb 2018 11:39
Publisher:De Gruyter
ISSN:0004-4717
OA Status:Green
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.1515/asia-2015-0056

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