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Testing measurement equivalence of eudaimonic and hedonic entertainment motivations in a cross-cultural comparison


Odağ, Özen; Hofer, Matthias; Schneider, Frank M; Knop, Katharina (2016). Testing measurement equivalence of eudaimonic and hedonic entertainment motivations in a cross-cultural comparison. Journal of Intercultural Communication, 45(2):108-125.

Abstract

Within Hofstede’s framework of individualistic and collectivistic cultures, this contribution examines measurement equivalence of hedonic and eudaimonic entertainment motivations in two different cultures, namely Germany representing a more individualistic culture (N = 180) and Turkey representing a more collectivistic culture (N = 97). By means of a multi-group confirmatory factor analysis, we could secure configural invariance for both hedonic and eudaimonic entertainment motivations across the German and Turkish sample. Metric invariance, however, could only be obtained for hedonic, but not for eudaimonic motivations. Scalar invariance was obtained for neither of the two entertainment motivations. The study points to the importance of equivalence testing when conducting cross-cultural research.

Abstract

Within Hofstede’s framework of individualistic and collectivistic cultures, this contribution examines measurement equivalence of hedonic and eudaimonic entertainment motivations in two different cultures, namely Germany representing a more individualistic culture (N = 180) and Turkey representing a more collectivistic culture (N = 97). By means of a multi-group confirmatory factor analysis, we could secure configural invariance for both hedonic and eudaimonic entertainment motivations across the German and Turkish sample. Metric invariance, however, could only be obtained for hedonic, but not for eudaimonic motivations. Scalar invariance was obtained for neither of the two entertainment motivations. The study points to the importance of equivalence testing when conducting cross-cultural research.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:Measurement invariance, cross-cultural comparison, collectivistic and individualistic cultures, eudaimonic and hedonic entertainment
Language:English
Date:17 January 2016
Deposited On:17 Jan 2018 09:53
Last Modified:02 Feb 2018 20:39
Publisher:Taylor & Francis
ISSN:1747-5759
Additional Information:This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Intercultural Communication on 17 Jan 2016, available online: http://wwww.tandfonline.com/10.1080/17475759.2015.1108216.
OA Status:Closed
Publisher DOI:https://doi.org/10.1080/17475759.2015.1108216

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