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Wine as a Cultural Product Symbolic Capital and Price Formation in the Wine Field


Beckert, J; Rössel, Jörg; Schenk, Patrick (2017). Wine as a Cultural Product Symbolic Capital and Price Formation in the Wine Field. Sociological Perspectives, 60(1):206-222.

Abstract

In markets for goods that are valued for their aesthetic qualities, the ascription of value appears to be an uncertain social process. The wine market is an extraordinary example, as most persons are not able to differentiate between wines based on objective sensory characteristics. Therefore, we theorize valuation according to Bourdieu’s field theoretical perspective as a social process in which quality is contested. Our empirical analysis shows, first, that his model has considerable power in explaining price differentiation between wineries and second, that the orientation of consumers toward different segments of the field is based on a homologous class hierarchy.

Abstract

In markets for goods that are valued for their aesthetic qualities, the ascription of value appears to be an uncertain social process. The wine market is an extraordinary example, as most persons are not able to differentiate between wines based on objective sensory characteristics. Therefore, we theorize valuation according to Bourdieu’s field theoretical perspective as a social process in which quality is contested. Our empirical analysis shows, first, that his model has considerable power in explaining price differentiation between wineries and second, that the orientation of consumers toward different segments of the field is based on a homologous class hierarchy.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Sociology
Dewey Decimal Classification:300 Social sciences, sociology & anthropology
Scopus Subject Areas:Social Sciences & Humanities > Sociology and Political Science
Language:English
Date:19 February 2017
Deposited On:17 Feb 2017 13:39
Last Modified:01 Apr 2020 22:42
Publisher:Sage Publications Ltd.
ISSN:0731-1214
OA Status:Green
Publisher DOI:https://doi.org/10.1177/0731121416629994

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