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The emergence of authentic products: The transformation of wine journalism in Germany, 1947–2008


Rössel, Jörg; Schenk, Patrick; Eppler, Dorothea (2018). The emergence of authentic products: The transformation of wine journalism in Germany, 1947–2008. Journal of Consumer Culture, 18(3):453-473.

Abstract

What turns a bottle of fermented grape juice into a cult wine? Current research in the sociology of culture and food assumes that nowadays the distinctiveness of goods is ascertained not on the basis of traditional food hierarchies (e.g. French food and wine as the global benchmark) but based on criteria of authenticity and exoticism. Since public discourse plays an important role in the consecration of aesthetic goods, we study wine journalism in Germany over time. This enables us to analyse the replacement of traditional criteria and the emergence of new criteria of aesthetic valuation in the wine world. The study is based on a systematic content analysis of the two most important German weeklies from 1947 to 2008. We can show that wine reporting shifts dramatically from an orientation towards French and domestic wines and a rather business-like approach to wine towards a more global orientation and a discourse of authenticity focusing on artisanal production, natural conditions of production and the winemaker as an individual personality/artist.

Abstract

What turns a bottle of fermented grape juice into a cult wine? Current research in the sociology of culture and food assumes that nowadays the distinctiveness of goods is ascertained not on the basis of traditional food hierarchies (e.g. French food and wine as the global benchmark) but based on criteria of authenticity and exoticism. Since public discourse plays an important role in the consecration of aesthetic goods, we study wine journalism in Germany over time. This enables us to analyse the replacement of traditional criteria and the emergence of new criteria of aesthetic valuation in the wine world. The study is based on a systematic content analysis of the two most important German weeklies from 1947 to 2008. We can show that wine reporting shifts dramatically from an orientation towards French and domestic wines and a rather business-like approach to wine towards a more global orientation and a discourse of authenticity focusing on artisanal production, natural conditions of production and the winemaker as an individual personality/artist.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Sociology
Dewey Decimal Classification:300 Social sciences, sociology & anthropology
Scopus Subject Areas:Social Sciences & Humanities > Business and International Management
Social Sciences & Humanities > Social Psychology
Social Sciences & Humanities > Arts and Humanities (miscellaneous)
Social Sciences & Humanities > Sociology and Political Science
Social Sciences & Humanities > Economics and Econometrics
Social Sciences & Humanities > Marketing
Uncontrolled Keywords:Marketing, Economics and Econometrics, Business and International Management, Arts and Humanities (miscellaneous), Sociology and Political Science, Social Psychology
Language:English
Date:2018
Deposited On:17 Feb 2017 14:44
Last Modified:01 Apr 2020 22:42
Publisher:Sage Publications Ltd.
ISSN:1469-5405
OA Status:Closed
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.1177/1469540516668226

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