Rossfeld, Roman (2007). Markenherrschaft und Reklameschwung: die schweizerische Schokoladeindustrie zwischen Produktions- und Marketingorientierung, 1860–1914. In: Berghoff, Hartmut. Marketinggeschichte: die Genese einer modernen Sozialtechnik. Frankfurt: Campus, 87-119.
Additional indexing
Item Type: | Book Section, refereed, original work |
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Communities & Collections: | 06 Faculty of Arts > Institute of History |
Dewey Decimal Classification: | 900 History |
Language: | German |
Date: | 2007 |
Deposited On: | 19 Mar 2009 13:52 |
Last Modified: | 15 Apr 2021 13:58 |
Publisher: | Campus |
ISBN: | 978-3-593-38323-1 |
Additional Information: | Beiträge eines Workshops, der vom 16.-17. Februar 2006 in Göttingen stattfand. |
OA Status: | Closed |
Official URL: | http://www.campus.de/isbn/9783593383231 |
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