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Death-Related Publicity as Informational Advertising: Evidence from the Music Industry


Brandes, L; Nüesch, Stephan; Franck, E (2016). Death-Related Publicity as Informational Advertising: Evidence from the Music Industry. Marketing Letters, 27(1):143-157.

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5 citations in Web of Science®
5 citations in Scopus®
2 citations in Microsoft Academic
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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Scopus Subject Areas:Social Sciences & Humanities > Business and International Management
Social Sciences & Humanities > Economics and Econometrics
Social Sciences & Humanities > Marketing
Language:English
Date:2016
Deposited On:22 Feb 2017 17:12
Last Modified:01 Apr 2020 22:43
Publisher:Springer
ISSN:0923-0645
OA Status:Closed
Publisher DOI:https://doi.org/10.1007/s11002-014-9322-1
Other Identification Number:merlin-id:13936

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