Death-Related Publicity as Informational Advertising: Evidence from the Music Industry
Brandes, L; Nüesch, Stephan; Franck, E (2016). Death-Related Publicity as Informational Advertising: Evidence from the Music Industry. Marketing Letters, 27(1):143-157.
Additional indexing
| Item Type: | Journal Article, refereed, original work |
|---|---|
| Communities & Collections: | 03 Faculty of Economics > Department of Business Administration |
| Dewey Decimal Classification: | 330 Economics |
| Scopus Subject Areas: | Social Sciences & Humanities > Business and International Management
Social Sciences & Humanities > Economics and Econometrics Social Sciences & Humanities > Marketing |
| Scope: | Discipline-based scholarship (basic research) |
| Language: | English |
| Date: | 2016 |
| Deposited On: | 22 Feb 2017 17:12 |
| Last Modified: | 16 Mar 2025 02:37 |
| Publisher: | Springer |
| ISSN: | 0923-0645 |
| OA Status: | Closed |
| Publisher DOI: | https://doi.org/10.1007/s11002-014-9322-1 |
| Other Identification Number: | merlin-id:13936 |
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Brandes, L