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Strategy Selection Versus Strategy Blending: A Predictive Perspective on Single- and Multi-Strategy Accounts in Multiple-Cue Estimation

Herzog, Stefan M; von Helversen, Bettina (2018). Strategy Selection Versus Strategy Blending: A Predictive Perspective on Single- and Multi-Strategy Accounts in Multiple-Cue Estimation. Journal of Behavioral Decision Making, 31(2):233-249.

Abstract

The claim that a person can use different strategies or processes to solve the same task is pervasive in decision making, categorization, estimation, reasoning, and other research fields. Yet such multi-strategy approaches differ widely in how they envision that the different strategies are coordinated and therefore do not represent one unitary approach. Toolbox models, for example, assume that people shift from one strategy to another as they adapt to specific task environments based on past experience. Unlike such multi-strategy selection approaches, multi-strategy blending approaches assume that the outputs of different strategies are blended into a joint, hybrid response (i.e., “wisdom of strategies” in one mind). The goal of this article is twofold. First, we discuss strategy blending as a conceptual alternative to strategy selection for modeling human judgment. Second, we investigate the predictive performance of the different approaches in synthetic and real-world environments. Taking a normative perspective, we study the coordination of rule-based and exemplar-based processes in estimation tasks. Our simulations using synthetic and real-world environments indicate that, for medium-sized samples, multi-strategy blending approaches lead to more accurate estimates than relying on a single strategy or selecting a strategy based on past experience—possibly because neither rule- nor exemplar-based processes in isolation are sufficient to capture statistical regularities that enable accurate estimates. This suggests that multi-strategy blending approaches can be advantageous to the degree that they rely on qualitatively different strategies.

Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Psychology
Dewey Decimal Classification:150 Psychology
Scopus Subject Areas:Social Sciences & Humanities > General Decision Sciences
Social Sciences & Humanities > Arts and Humanities (miscellaneous)
Social Sciences & Humanities > Applied Psychology
Social Sciences & Humanities > Sociology and Political Science
Social Sciences & Humanities > Strategy and Management
Language:English
Date:2018
Deposited On:03 Mar 2017 10:53
Last Modified:18 Aug 2024 03:30
Publisher:Wiley-Blackwell Publishing, Inc.
ISSN:0894-3257
Additional Information:This is the peer reviewed version of the following article: Herzog, Stefan M; von Helversen, Bettina (2018). Strategy Selection Versus Strategy Blending: A Predictive Perspective on Single- and Multi-Strategy Accounts in Multiple-Cue Estimation. Journal of Behavioral Decision Making, 31(2):233-249, which has been published in final form at https://doi.org/10.1002/bdm.1958. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving (http://olabout.wiley.com/WileyCDA/Section/id-820227.html#terms).
OA Status:Green
Publisher DOI:https://doi.org/10.1002/bdm.1958
Project Information:
  • Funder: SNSF
  • Grant ID: 100014_146169
  • Project Title: Modeling Human Judgment: Integrating Memory and Rule-based Processes
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