Abstract
This article reconstructs one of the earliest and most important transfers of European art history and aesthetics to Latin America; more specifically, the reception of Heinrich Wölfflin’s psychology of art by the Argentinian architect and art theorist Ángel Guido in the late 1920s. From this impulse emerged the intellectual networks and agendas of a specific and influential appropriation of the notion of artistic style, programmatically building a syncretistic Latin American aesthetic identity.