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Multi-unit price promotions and their impact on purchase decisions and sales


Drechsler, Salome; Leeflang, Peter S H; Bijmolt, Tammo H A; Natter, Martin (2017). Multi-unit price promotions and their impact on purchase decisions and sales. European Journal of Marketing, 51(5/6):1049-1074.

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Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Scopus Subject Areas:Social Sciences & Humanities > Marketing
Language:English
Date:2017
Deposited On:12 Apr 2017 13:23
Last Modified:26 Jan 2022 12:48
Publisher:Emerald Publishing
ISSN:0309-0566
OA Status:Closed
Free access at:Official URL. An embargo period may apply.
Publisher DOI:https://doi.org/10.1108/EJM-12-2013-0729
Official URL:http://www.emeraldinsight.com/doi/pdfplus/10.1108/EJM-12-2013-0729
Other Identification Number:merlin-id:14724

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