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Presidentas Twitteras: The social media use of Cristina Fernández de Kirchner and Dilma Rousseff


Welp, Yanina; Ruth, Saskia P (2017). Presidentas Twitteras: The social media use of Cristina Fernández de Kirchner and Dilma Rousseff. In: Došek, Tomáš; Freidenberg, Flavia; Caminotti, Mariana; Muñoz-Pogossian, Betilde. Women, Politics, and Democracy in Latin America. New York: Springer, 131-149.

Abstract

This chapter analyzes the use of Twitter by two female Latin American presidents: Cristina Fernández de Kirchner (Argentina) and Dilma Rousseff (Brazil). The analysis proceeds along the following two lines of inquiry. First, the authors examine whether these presidents use Twitter to broadcast information in a traditional way or deploy the interactive features provided by the tool to engage in a “digital dialogue” with their followers. Second, they use content analysis to identify for which purposes these presidents use Twitter (i.e. the functions and style of their tweets) and to what extent they tweet about gender-related topics (i.e. gender policy advocacy). The study is based on qualitative content data from two different time periods (during and beyond electoral campaigns).

Abstract

This chapter analyzes the use of Twitter by two female Latin American presidents: Cristina Fernández de Kirchner (Argentina) and Dilma Rousseff (Brazil). The analysis proceeds along the following two lines of inquiry. First, the authors examine whether these presidents use Twitter to broadcast information in a traditional way or deploy the interactive features provided by the tool to engage in a “digital dialogue” with their followers. Second, they use content analysis to identify for which purposes these presidents use Twitter (i.e. the functions and style of their tweets) and to what extent they tweet about gender-related topics (i.e. gender policy advocacy). The study is based on qualitative content data from two different time periods (during and beyond electoral campaigns).

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Item Type:Book Section, not_refereed, original work
Communities & Collections:02 Faculty of Law > Centre for Democracy Studies Aarau (C2D)
Dewey Decimal Classification:340 Law
Uncontrolled Keywords:Latin American politics, Democracy, Gender quota, Women's representation, Latin America, Parity laws, Violence against women, Gender equality, Women's human rights, Gender policy network, Gender political structure, Public opinion, Gender gap, Gender mainstreaming, control de convencionalidad, Affirmative action measures, Advocacy Female president
Language:English
Date:2017
Deposited On:11 Dec 2017 07:44
Last Modified:18 Apr 2018 13:09
Publisher:Springer
ISBN:978-1-349-95008-9
OA Status:Closed
Publisher DOI:https://doi.org/10.1057/978-1-349-95009-6_8
Related URLs:https://www.recherche-portal.ch/ZAD:default_scope:ebi01_prod010780099 (Library Catalogue)

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