Media branding : a strategy to align values to media management?
Siegert, Gabriele; Hangartner, Stefanie A (2017). Media branding : a strategy to align values to media management? In: Altmeppen, K D; Hollifield, C. Ann; van Loon, Joost. Value‐oriented media management : decision making between profit and responsibility. Berlin: Springer, 211-221.
Additional indexing
| Contributors: | Klaus‐Dieter / Hollifield, C. Ann / van Loon, Joost |
|---|---|
| Item Type: | Book Section, not_refereed, original work |
| Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
| Dewey Decimal Classification: | 070 News media, journalism & publishing |
| Language: | English |
| Date: | 2017 |
| Deposited On: | 18 Dec 2017 16:04 |
| Last Modified: | 18 Aug 2024 01:35 |
| Publisher: | Springer |
| ISBN: | 978-3-319-51008-8 |
| OA Status: | Closed |
| Publisher DOI: | https://doi.org/10.1007/978-3-319-51008-8_17 |
| Official URL: | https://link.springer.com/book/10.1007%2F978-3-319-51008-8 |
Siegert, Gabriele