Abstract
The delivery of basic health products and services remains abysmal in many parts of the world where child mortality is high. This paper shows the results from a largescale randomized evaluation of a novel “social entrepreneurship” approach to health care delivery. In randomly selected villages a sales agent was locally recruited and incentivized to conduct home visits, educate households on essential health behaviors, provide medical advice and referrals, and sell preventive and curative health products. Results after three years show substantial health impact: under-5 child mortality was reduced by 27% at an estimated cost of $71 per life-year saved.
Björkman Nykvist, Martina