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Media Trust and Media Use


Schranz, Mario; Schneider, Jörg; Eisenegger, Mark (2018). Media Trust and Media Use. In: Otto, Kim; Köhler, Andreas. Trust in Media and Journalism: Empirical Perspectives on Ethics, Norms, Impacts and Populism in Europe. Wiesbaden: Springer, 73-91.

Abstract

This article uses survey data on media usage and media trust in 2016 for 13 selected countries to apply a regression analysis to examine how strongly media use affects trust in the media. In a second step we analyzed the effects from trust/ distrust for important parameters of the media industry (e.g willingness to pay, advertising acceptance). It is shown that news consumption generally promotes trust in the media systems. Further it became clearly apparent that consumption of public broadcasting as well as of conventional quality services such as the subscription press significantly strengthens trust in the media system. Therefore, it must be a key concern of the industry to strengthen trust in the media, because intact media trust promotes not only a willingness to pay for news but also the acceptance of advertising.

Abstract

This article uses survey data on media usage and media trust in 2016 for 13 selected countries to apply a regression analysis to examine how strongly media use affects trust in the media. In a second step we analyzed the effects from trust/ distrust for important parameters of the media industry (e.g willingness to pay, advertising acceptance). It is shown that news consumption generally promotes trust in the media systems. Further it became clearly apparent that consumption of public broadcasting as well as of conventional quality services such as the subscription press significantly strengthens trust in the media system. Therefore, it must be a key concern of the industry to strengthen trust in the media, because intact media trust promotes not only a willingness to pay for news but also the acceptance of advertising.

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Additional indexing

Item Type:Book Section, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Sociology
06 Faculty of Arts > Department of Communication and Media Research
06 Faculty of Arts > Institute for Research on the Public Sphere and Society
Dewey Decimal Classification:700 Arts
Scopus Subject Areas:Physical Sciences > General Mathematics
Language:English
Date:January 2018
Deposited On:15 Feb 2018 08:39
Last Modified:10 Aug 2020 19:33
Publisher:Springer
ISBN:978-3-658-20764-9
OA Status:Closed
Publisher DOI:https://doi.org/10.1007/978-3-658-20765-6_5
Related URLs:http://www.springer.com/us/book/9783658207649 (Publisher)

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