How ‘Digital-born’ media cover climate change in comparison to legacy media: A case study of the COP 21 summit in Paris

Abstract

Climate change is often seen as a remote, complex or ‘unobtrusive’ topic by the general public – a topic about which many people acquire information mainly from media reporting. However, media landscapes are changing rapidly, particularly with the growth of the internet and social media. A number of new media organisations are challenging traditional media and have gained significant audiences for their environment content. We analyse the coverage by three of these – Huffington Post, Vice and BuzzFeed – of the COP21 summit in Paris at the end of 2015, and compare it with that of traditional media. We show that while the general spectrum of themes is similar across media outlets, there are differences in the volume of the coverage and in the emphasis that is laid on different themes by some, but not all, of the new players compared to traditional media.