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Global Warming’s Five Germanys. A Typology of Germans’ Views on Climate Change and their Patterns of Media Use and Information


Metag, Julia; Füchslin, Tobias; Schäfer, Mike S. (2017). Global Warming’s Five Germanys. A Typology of Germans’ Views on Climate Change and their Patterns of Media Use and Information. Public Understanding of Science, 26(4):434-451.

Abstract

People’s attitudes toward climate change differ, and these differences may correspond to distinct patterns of media use and information seeking. However, studies extending analyses of attitude types and their specific media diets to countries beyond the United States are lacking. We use a secondary analysis of survey data from Germany to identify attitudes toward climate change among the German public and specify those segments of the population based on their media use and information seeking. Similar to the Global Warming’s Six Americas study, we find distinct attitudes (Global Warming’s Five Germanys) that differ in climate change–related perceptions as well as in media use and communicative behavior. These findings can help tailor communication campaigns regarding climate change to specific audiences.

Abstract

People’s attitudes toward climate change differ, and these differences may correspond to distinct patterns of media use and information seeking. However, studies extending analyses of attitude types and their specific media diets to countries beyond the United States are lacking. We use a secondary analysis of survey data from Germany to identify attitudes toward climate change among the German public and specify those segments of the population based on their media use and information seeking. Similar to the Global Warming’s Six Americas study, we find distinct attitudes (Global Warming’s Five Germanys) that differ in climate change–related perceptions as well as in media use and communicative behavior. These findings can help tailor communication campaigns regarding climate change to specific audiences.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:May 2017
Deposited On:27 Feb 2018 13:52
Last Modified:20 Sep 2018 04:29
Publisher:Sage Publications Ltd.
ISSN:0963-6625
OA Status:Green
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.1177/0963662515592558

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