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Financing the Web of Data with Delayed-Answer Auctions


Grubenmann, Tobias; Bernstein, Abraham; Moor, Dmitrii; Seuken, Sven (2018). Financing the Web of Data with Delayed-Answer Auctions. In: WWW 2018: The 2018 Web Conference, Lyon, 23 April 2018 - 27 April 2018.

Abstract

The World Wide Web is a massive network of interlinked documents. One of the reasons the World Wide Web is so successful is the fact that most content is available free of any charge. Inspired by the success of the World Wide Web, the Web of Data applies the same strategy of interlinking to data. To this point, most of data in the Web of Data is also free of charge. The fact that the data is freely available raises the question of financing these services, however. As we will discuss in this paper, advertisement and donations cannot easily be applied to this new setting.
To create incentives to subsidize data providers, we propose that sponsors should pay the providers to promote sponsored data. In return, sponsored data will be privileged over non-sponsored data. Since it is not possible to enforce a certain ordering on the data the user will receive, we propose to split up the data into different batches and deliver these batches with different delays. In this way, we can privilege sponsored data without withholding any non-sponsored data from the user.

In this paper, we introduce a new concept of a delayed-answer auction, where sponsors can pay to prioritize their data. We introduce a new model which captures the particular situation when a user access data in the Web of Data. We show how the weighted Vickrey-Clarke-Groves auction mechanism can be applied to our scenario and we discuss how certain parameters can influence the nature of our auction. With our new concept, we build a first step to a free yet financial sustainable Web of Data.

Abstract

The World Wide Web is a massive network of interlinked documents. One of the reasons the World Wide Web is so successful is the fact that most content is available free of any charge. Inspired by the success of the World Wide Web, the Web of Data applies the same strategy of interlinking to data. To this point, most of data in the Web of Data is also free of charge. The fact that the data is freely available raises the question of financing these services, however. As we will discuss in this paper, advertisement and donations cannot easily be applied to this new setting.
To create incentives to subsidize data providers, we propose that sponsors should pay the providers to promote sponsored data. In return, sponsored data will be privileged over non-sponsored data. Since it is not possible to enforce a certain ordering on the data the user will receive, we propose to split up the data into different batches and deliver these batches with different delays. In this way, we can privilege sponsored data without withholding any non-sponsored data from the user.

In this paper, we introduce a new concept of a delayed-answer auction, where sponsors can pay to prioritize their data. We introduce a new model which captures the particular situation when a user access data in the Web of Data. We show how the weighted Vickrey-Clarke-Groves auction mechanism can be applied to our scenario and we discuss how certain parameters can influence the nature of our auction. With our new concept, we build a first step to a free yet financial sustainable Web of Data.

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Additional indexing

Item Type:Conference or Workshop Item (Paper), refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Informatics
Dewey Decimal Classification:000 Computer science, knowledge & systems
Language:English
Event End Date:27 April 2018
Deposited On:20 Feb 2018 17:10
Last Modified:31 Jul 2018 05:24
Publisher:International World Wide Web Conference Committee
OA Status:Green
Other Identification Number:merlin-id:16063

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