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Siegenthaler, Hansjörg (1967). What Price Style? The Fabric-Advisory Function of the Drygoods Commission Merchant, 1850-1880. Business History Review, 41(01):36-61.
Using data from nineteenth-century New England, Dr. Siegenthaler isolates a value for the most important function which drygoods marketing agencies performed for the mills they represented. His conclusions cast new light on the key role played by fashion considerations in decision making within the textile industry
| Item Type: | Journal Article, refereed, original work |
|---|---|
| Communities & Collections: | National licences > 142-005 |
| Dewey Decimal Classification: | 900 History |
| Scopus Subject Areas: | Social Sciences & Humanities > Business and International Management
Social Sciences & Humanities > Business, Management and Accounting (miscellaneous) Social Sciences & Humanities > History |
| Language: | English |
| Date: | 1 March 1967 |
| Deposited On: | 18 Oct 2018 12:39 |
| Last Modified: | 19 Dec 2024 02:37 |
| Publisher: | Harvard University, Graduate School of Business Administration |
| ISSN: | 0007-6805 |
| OA Status: | Green |
| Publisher DOI: | https://doi.org/10.2307/3112420 |
Siegenthaler, Hansjörg