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Behavioral foundations of corporate culture


Fehr, Ernst (2018). Behavioral foundations of corporate culture. UBS Center Public Paper Series 7, University of Zurich.

Abstract

Talking about corporate culture has become quite popular in the business world. But why should companies care about corporate culture at all? Why do “soft” concepts like culture matter? Can’t companies simply rely on “hard” facts – the value of clear and efficient institutional rules and incentives? In this Public Paper, we argue that corporate culture is important because human behavior is always co-determined by the prevailing social norms. It is in the company’s interest to shape these norms through a cooperative culture that mobilizes employees’ voluntary cooperation in the pursuit of the firm’s performance goals. Our research provides behavioral foundations for cooperative cultures, based on important scientific insights from contract economics as well as from experimental and behavioral economics.

Abstract

Talking about corporate culture has become quite popular in the business world. But why should companies care about corporate culture at all? Why do “soft” concepts like culture matter? Can’t companies simply rely on “hard” facts – the value of clear and efficient institutional rules and incentives? In this Public Paper, we argue that corporate culture is important because human behavior is always co-determined by the prevailing social norms. It is in the company’s interest to shape these norms through a cooperative culture that mobilizes employees’ voluntary cooperation in the pursuit of the firm’s performance goals. Our research provides behavioral foundations for cooperative cultures, based on important scientific insights from contract economics as well as from experimental and behavioral economics.

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Additional indexing

Item Type:Working Paper
Communities & Collections:03 Faculty of Economics > Department of Economics
03 Faculty of Economics > UBS International Center of Economics in Society
Working Paper Series > UBS Center Public Paper Series
Dewey Decimal Classification:330 Economics
Language:English
Date:November 2018
Deposited On:13 Nov 2018 13:37
Last Modified:17 Sep 2019 19:42
Series Name:UBS Center Public Paper Series
Number of Pages:31
OA Status:Green
Official URL:https://www.ubscenter.uzh.ch/de/publications/public_papers.html

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