In the wake of the recent successes of populist political actors and discussions about its causes in Europe, the contribution of the media has become an issue of public debate. We identify three roles—as gatekeepers, interpreters, and initiators—the media can assume in their coverage of populist actors, populist ideology, and populist communication. A comparative content analysis of nine thousand stories from fifty-nine news outlets in ten European countries shows that both media factors (e.g., tabloid orientation) and political factors (e.g., response of mainstream parties) influence the extent and nature of populism in the media. Although newspapers in most countries do not overrepresent populist actors and tend to evaluate them negatively, we still find abundant populist content in the news. Several media outlets like to present themselves as mouthpieces of the people while, at the same time, cover politicians and parties with antiinstitutional undertones.