This chapter focuses on humor production as the humor aspect that is proposed to be closest to creativity. First, approaches to humor production in the literature are reviewed and an overview of relevant elements is presented. Second, measures of humor production are reviewed (in self-reports, other-reports, and performance tests), and recommendations for future developments are given. The Cartoon Punch Line Production Test (CPPT; Köhler & Ruch, 1993) for measuring both the quantity and quality of humor creation is discussed in more detail, along with some yet unpublished research. Finally, the overlap between humor production and creativity is presented both from a theoretical and empirical point of view, and future research directions are suggested.