Header

UZH-Logo

Maintenance Infos

Cross-cultural differences in figure–ground perception of cartographic stimuli


Stachoň, Zdeněk; Šašinka, Čeněk; Čeněk, Jiří; Štěrba, Zbyněk; Angsuesser, Stephan; Fabrikant, Sara I; Štampach, Radim; Morong, Kamil (2019). Cross-cultural differences in figure–ground perception of cartographic stimuli. Cartography and Geographic Information Science, 46(1):82-94.

Abstract

This article reports on an empirical study investigating cultural differences in the visuospatial perception and cognition of qualitative point symbols shown on reference maps. We developed two informationally equivalent symbol sets depicted on identical reference maps that were shown to Czech and Chinese map readers. The symbols varied in visual contrast with respect to the base map. Our empirical results suggest the existence of cultural influences on map reading, but not in the predicted direction based on the previous cross-cultural studies. Our findings stress the importance of considering the cultural background of map readers, especially when designing reference maps aimed for global online use.

Abstract

This article reports on an empirical study investigating cultural differences in the visuospatial perception and cognition of qualitative point symbols shown on reference maps. We developed two informationally equivalent symbol sets depicted on identical reference maps that were shown to Czech and Chinese map readers. The symbols varied in visual contrast with respect to the base map. Our empirical results suggest the existence of cultural influences on map reading, but not in the predicted direction based on the previous cross-cultural studies. Our findings stress the importance of considering the cultural background of map readers, especially when designing reference maps aimed for global online use.

Statistics

Citations

Dimensions.ai Metrics
2 citations in Web of Science®
2 citations in Scopus®
Google Scholar™

Altmetrics

Downloads

2 downloads since deposited on 10 Dec 2018
2 downloads since 12 months
Detailed statistics

Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:07 Faculty of Science > Institute of Geography
Dewey Decimal Classification:910 Geography & travel
Uncontrolled Keywords:Management of Technology and Innovation, Geography, Planning and Development, Civil and Structural Engineering
Language:English
Date:2 January 2019
Deposited On:10 Dec 2018 10:47
Last Modified:11 Dec 2018 08:32
Publisher:Taylor & Francis
ISSN:1523-0406
OA Status:Closed
Publisher DOI:https://doi.org/10.1080/15230406.2018.1470575

Download