Gossner, Olivier; Steiner, Jakub; Stewart, Colin (2018). Attention please! Working paper series / Department of Economics 308, University of Zurich.
We study the impact of manipulating the attention of a decision-maker who learns sequentially about a number of items before making a choice. Under natural assumptions on the decision-maker's strategy, forcing attention toward one item increases its likelihood of being chosen.
We study the impact of manipulating the attention of a decision-maker who learns sequentially about a number of items before making a choice. Under natural assumptions on the decision-maker's strategy, forcing attention toward one item increases its likelihood of being chosen.
| Item Type: | Working Paper |
|---|---|
| Communities & Collections: | 03 Faculty of Economics > Department of Economics
Working Paper Series > Department of Economics |
| Dewey Decimal Classification: | 330 Economics |
| JEL Classification: | D8, D91 |
| Uncontrolled Keywords: | Sequential sampling, marketing, persuasion, attention allocation |
| Language: | English |
| Date: | November 2018 |
| Deposited On: | 11 Dec 2018 16:46 |
| Last Modified: | 11 Dec 2018 16:46 |
| Series Name: | Working paper series / Department of Economics |
| Number of Pages: | 35 |
| ISSN: | 1664-7041 |
| OA Status: | Green |
| Official URL: | http://www.econ.uzh.ch/static/workingpapers.php?id=987 |
Gossner, Olivier