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Attention please!


Gossner, Olivier; Steiner, Jakub; Stewart, Colin (2018). Attention please! Working paper series / Department of Economics 308, University of Zurich.

Abstract

We study the impact of manipulating the attention of a decision-maker who learns sequentially about a number of items before making a choice. Under natural assumptions on the decision-maker's strategy, forcing attention toward one item increases its likelihood of being chosen.

Abstract

We study the impact of manipulating the attention of a decision-maker who learns sequentially about a number of items before making a choice. Under natural assumptions on the decision-maker's strategy, forcing attention toward one item increases its likelihood of being chosen.

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Additional indexing

Item Type:Working Paper
Communities & Collections:03 Faculty of Economics > Department of Economics
Working Paper Series > Department of Economics
Dewey Decimal Classification:330 Economics
JEL Classification:D8, D91
Uncontrolled Keywords:Sequential sampling, marketing, persuasion, attention allocation
Language:English
Date:November 2018
Deposited On:11 Dec 2018 16:46
Last Modified:11 Dec 2018 16:46
Series Name:Working paper series / Department of Economics
Number of Pages:35
ISSN:1664-7041
OA Status:Green
Official URL:http://www.econ.uzh.ch/static/workingpapers.php?id=987

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