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The Consumer as the Last Constraint – Addressing Psychological Constraints in New Product Development


Hietschold, Nadine (2018). The Consumer as the Last Constraint – Addressing Psychological Constraints in New Product Development. In: Gurtner, Sebastian; Spanjol, Jelena; Griffin, Abbie. Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA. Hoboken, New Jersey: Wiley, 39-58.

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Item Type:Book Section, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:English
Date:2018
Deposited On:11 Jan 2019 14:52
Last Modified:11 Jan 2019 15:02
Publisher:Wiley
Number:3
ISBN:978-1-119-38930-9
OA Status:Closed
Related URLs:https://www.wiley.com/en-us/Leveraging+Constraints+for+Innovation%3A+New+Product+Development+Essentials+from+the+PDMA-p-9781119389309 (Publisher)
Other Identification Number:merlin-id:16947

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